CID Election Turnout Research

The New Electorate: The Strength of the Latino, Black and Asian-American Vote

Women of Color Vote

new release!

CID presents new research on the voting power of women of color in the U.S. The brief analyzes differences in voter turnout by gender in the U.S., nationally and by congressional district, revealing geographic hot spots where Black and Asian-American women, along with Latinas have the potential for an even greater impact on the upcoming election. 

This research brief is the fourth in a series by CID on the strength of the Latino, Asian-American and Black Vote in the U.S. 

Click here for the report.


The New Electorate: The Strength of the Latino, Black and Asian-American Vote

COMPETITIVE CONGRESSIONAL DISTRICTS IN THE 2024 ELECTION CYCLE

new release!

The Center for Inclusive Democracy at the USC Price School of Public Policy releases a new research report analyzing voter turnout in the 43 competitive U.S. congressional districts. The report found that in most of these districts, the number of eligible Asian-American, Black and Latino voters who did not vote in 2022 was greater than the margin of victory in many of those districts’ House races—and often by a significant amount.

Click here for the congressional district report.

Click here for the press release.

Click here for other reports in this series examining turnout in battleground states and at the national level.


Vote-by-Mail Ballot Tracking: A Multi-State Analysis of Voter Turnout and Rejection Rates

New release!

In response to the 2020 COVID-19 pandemic, vote-by-mail ballots were used by an unprecedented number of voters in the presidential election. In the same year, some states introduced or expanded the availability of a vote-by-mail ballot tracking tool to their voters. Two years after this expansion, the 2022 midterm election cycle continued to see large shares of voters in these states using vote-by-mail ballots. This report examines ballot tracking use in the 2022 general election in three states that adopted the tool - California, Colorado, and Georgia – to better understand who is using the tool, their preferences, and how their voting behaviors differ from those who don’t use the tool.

Click here for the report.

Click here for the press release for this report.


The Voter Turnout in California: Challenges and Opportunities for Mobilization

New Release!

Using recently updated citizen voting-age population estimates based on the 2020 Decennial Census, a new California voter turnout report from the Center for Inclusive Democracy at the USC Price School of Public Policy has found that more than 40% of Asian-American and Latino eligible California voters—an estimated 5.4 million—did not vote in the 2020 general election. In 2022, that percentage rose to 60%, equating to 8.6 million eligible Asian-American and Latino voters who did not cast a ballot, signaling a significant opportunity to mobilize these population groups and narrow turnout gaps come November.

The Voter Turnout in California: Challenges and Opportunities for Mobilization report also examined shifts in the racial composition of California's eligible voter population (adult citizens) based on new estimates for 2020 and 2022. Particularly noticeable shifts included the decrease in the share of white, non-Latino voters and the concurrent increase in the share of Asian-American and Latino eligible voters. The share of eligible voter that were white, non-Latino dropped three percentage points between the old and new 2020 eligible voter population estimates, while Asian-American voters’ share rose from 12.7% to 14.5%, and Latinos 30.4% to 32.7%.

Even with the increase of eligible Latino and Asian-American voters in 2020 to 2022, however, the CID analysis confirmed a continued and persistent “voter representation gap” for the 2020 and 2022 general elections. The voter representation gap is a phenomenon in which voters of color remain underrepresented at the polls, despite their substantial population growth. 

Click here for the report

Click here for the two page highlights brief


CID Research Series: The New Electorate - The Strength of the Latino, Black, and Asian-American Vote

Battleground State Research Briefs

Arizona, Florida, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, Wisconsin, and Texas

New Release!

CID’s new battleground state research briefs provide an up-to-date profile of Latino, Asian-American, and Black voting power in swing states and highly contested states. These briefs examine the changing demographic landscape in each state, the participation of Latino, Asian-American, and Black eligible voters in general elections, and identifies the potential electoral influence voters of color could have on national and local elections. The study also includes a breakdown of the role that voters of color will play in the 2024 elections.

Click here for all nine state briefs

Click here for the press release

NATIONAL REPORT

Earlier this year, CID issued a national report on voter turnout. The New Electorate: The Strength of the Latino, Black and Asian-American Vote report revealed that in the 2020 presidential election, Asian-American, Black, and Latino eligible voters comprised nearly 30% of those eligible to vote in the U.S., but represented just over 22% of all votes cast, significantly lower than their share of eligible voters. The report found this entrenched voter representation gap evident across nearly all U.S. elections.

Future reports in this series will include an analysis of the impact and opportunity of the Latino, Black and Asian-American vote in 2024 competitive congressional districts.

 Click here to download the national report

Click here to download the two-page brief of the national study's highlights

Click here to download the national report appendix

Click here for the national report's press release.


Voting Methods in California: Voter Awareness and Reasons for Disparate Use

NEW RELEASE!

Currently, the overwhelming majority of Californians vote by returning their vote-by-mail ballot through the mail or by dropping off their ballot at a drop off box. However, use of voting options in the state varies by demographic group, including voting in-person, with Latinos and young voters using polling places and vote centers at higher rates than the general voting population.

Understanding the differential experiences that California voters have with available methods for casting ballots is essential to the development of effective public voter outreach and education strategies developed to increase participation in the state’s elections, including the upcoming November 2024 general election. To this aim, the USC Center for Inclusive Democracy (CID) conducted a statewide representative survey of eligible voters in California examining the information they have about their voting options, the reasons voters use a particular voting method in casting their ballot, and their voting preferences for the future.

Click here for the full report

Click here for the four-page highlight brief

Click here for report's appendix

Click here for the webinar recording and presentation slides

Click here for the USC CID press release


Voting Methods in California: Disparate Use and Rejection Rates

New Release!

The ways in which Californians cast their votes has been changing over the past decade. In the 2020 general election, the first in which every registered voter in California automatically received a vote-by-mail ballot, vote-by-mail voting surged to over 87% of all votes cast. CID conducted a statewide analysis of voting methods in the 2022 general elections in order to understand if the voting behaviors seen in the 2020 general election amid the COVID-19 pandemic continued in the state. 

Click here for the full report

Click here for the four-page highlight brief

Click here for report's appendix

Click here for the webinar recording and presentation slides

Click here for the USC CID press release


VOTER MESSAGING IN CALIFORNIA: CHALLENGES AND OPPORTUNITIES IN AN INEQUITABLE ELECTION LANDSCAPE

NEW RELEASE!

Understanding the barriers to voting that many Californians experience is essential to the development of effective public voter outreach and education strategies aimed at increasing participation in the state’s elections, including the November 2024 general election.

To inform the efforts of election officials, community groups, and others working to develop these strategies, this webinar presents new CID research findings on barriers to casting a ballot by California eligible voters, their knowledge and awareness of voting information, as well as the impact of different types of voting-related messages on their likelihood of casting a ballot.

Click here for full report

Click here for the three-page highlight brief

Click here for report's appendix

Click here for the webinar recording and presentation slides

Click here for the USC CID press release


CALIFORNIA'S BALLOT TRACKING SERVICE: WHO IS USING IT AND HOW DOES IT IMPACT VOTER CONFIDENCE AND BEHAVIOR?

NEW RELEASE!

Statewide ballot tracking was introduced to California voters in the 2020 election cycle. Available in all 58 counties, the BallotTrax tool sends updates via email, text, or voice message informing
registrants when their vote-by-mail ballot has been mailed to them, when it has been received by their county elections office, and the status of their ballot as it is processed. 

This new report from the USC Center for Inclusive Democracy examines who signed up for BallotTrax to track their vote-by-mail ballot, what their voting behaviors are, and what their preferences are when signed up for BallotTrax  . Findings improve the understanding of how BallotTrax may be influencing Californians’ interactions with the electoral process. 

Click here for full report

Click here for report's appendix

Click here for the two-page highlight brief

Click here for the webinar recording and presentation slides

Click here for the USC CID press release


The New Electorate - The Strength of the Latino, Black and Asian-American Vote

New Release!

CID’s new research report provides an up-to-date profile of Latino, Asian-American and Black voting power throughout the United States. Despite notable growth in the eligible voter population, voters of color have historically been underrepresented in the electorate, creating a substantial voter participation gap.

This report examines the changing demographic landscape in each state, the participation of Latino, Asian-American and Black eligible voters in general elections, and identifies the potential electoral influence voters of color could have on national and local elections. The study also includes a breakdown of the role that voters of color will play in the 2024 elections.

Future reports in this series will include an analysis of the impact and opportunity of the Latino, Black and Asian-American vote in 2024 swing states and competitive congressional districts.

Click here to download the report

Click here to download the two-page brief of study highlights

Click here to download the report appendix

Click here for the report's press release.


Voter Turnout in California's Redrawn Congressional Districts

Click here for full report


California’s Formerly Incarcerated: Challenges and Opportunities in Accessing Voting Rights

Click here for full report


the experience of black voters in california: 2020 general election and beyond

Click here for full report


2020 Primary Election - Voter Outreach and Education in Counties Adopting the California Voter’s Choice Act

Click here for the full report

2020 General Election Voter Outreach and Education in Counties Adopting the California Voter’s Choice Act

Click here for the full report